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Publisher's Summary
Contents:


  1. Pay squeeze, big workload, stress: who would be a partner in a GP practice?
  2. Pay squeeze, big workload, stress: who would be a partner in a GP practice?
  3. Doctor-Patient Communication: The Essence a Partnership

Success—and the personal and professional rewards it entails—is achieved when the desire for success is greater that the fear of failure.

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Pay squeeze, big workload, stress: who would be a partner in a GP practice?

Some medical practices rush to advertise what they most want to sell, and they do so without regard for consumer needs and expectations. Doctor marketing that understands and communicates a solution to a problem or an answer to a need is essential to both helping people and attracting patient revenue. In fact, it is the primary new business fuel, and the measure of achievement in marketing is Return-on-Investment ROI.

Dollars applied to marketing are expected to track to the specific revenue that results.

Practice principals appreciate that they have no better, or more rewarding, opportunity than in investing in the growth of their own business. Although the entire office staff participates, growing practices often reach a plateau that requires experienced outside help to maintain the upward growth curve.

Doctors that are determined to break through often partner with a healthcare marketing and advertising agency for the assistance they need to grow.


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Achieving marketing success in attracting new patients is an ongoing effort to communicate a message of quality in healthcare delivery. The business grows from excellence in clinical care and outcomes, patient experience, professional growth and personal satisfaction.

Pay squeeze, big workload, stress: who would be a partner in a GP practice?

Secret 1: Patients are not outsiders to our business. They are our business. Secret 2: A comfort zone is a beautiful place, but nothing ever grows there. Secret 3: What helps people helps business. Secret 4: Marketing is a revenue-generating investment.

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It is my sincere hope that whether medical professionals read the chapters that follow or medical patients do, that they will consider these suggestions that are backed by medical research quotes and statistics, with an open mind. The future of our Nation's health care, depends on the actions we take now, to improve and to maintain its quality.

Get a free audiobook.

Doctors + Administrators: A Partnership for Better Healthcare

Written by: James M. Narrated by: James M.

Doctor-Patient Communication: The Essence a Partnership

Length: 45 mins. Publisher's Summary The health care - medical professional's field is among the most important callings on earth but doctors and medical workers have very difficult and very stressful jobs.